Execution Dashboard
⚑ Close a shade or lighting job
Follow-ups
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North Star Goal
Sign one paying client for motorized shades or lighting control
Prospects · sorted by type
Partner Blitz
Call every warm and cold industry contact. Get in the room. Get the referral.
Milestone
20 meetings booked
Interior Designers
Call Christina Pahl Interiors (Palo Alto) — already specs custom shades + lighting
(650) 275-3171·Christina Pahl, Owner
"I install motorized shades and Lutron lighting for Peninsula designers. I saw you spec custom blinds, shades, and lighting design — I'd love to be the person who makes those disappear into the wall and just work. Could I show you a couple recent installs?"
Call Kelly Hohla Interiors (SF → Peninsula) — luxury designer who partners with Peninsula architects + GCs
(415) 660-9120·Kelley Hohla, Principal
"I do motorized shades and Lutron lighting for high-end Peninsula homes. You work closely with architects and builders here — I'd love to be your go-to for the shading and lighting layer. Could I show you a few installs?"
Contact Niche Interiors (SF → Atherton/Woodside/Hillsborough) — award-winning luxury, architect-collaborative
nicheinteriors.com·Design studio💡 Statement lighting; works from early design
Award-winning SF luxury firm with deep Atherton/Woodside/Hillsborough estate work — collaborates with leading architects from the earliest design phase and handles full furnishings + lighting. No published phone; reach via the site contact form. "I do motorized shades and Lutron lighting for high-end Peninsula homes — the layer that disappears into the architecture. I'd love to be a resource on your estate projects."
General Contractors
Call Primework Construction — luxury full-house renovations, Menlo Park, explicitly mentions smart home
(669) 345-7070·Walter (lead from reviews)💡 Mentions smart home integration (weaker signal than last pass)
Ask for Walter — named in nearly every review. "Walter, I do motorized shades and Lutron lighting — the smart home layer you mention on your site. I'd love to be a resource for your Peninsula clients." Based in San Jose, works Peninsula including Atherton.
Call Supple Homes — ask for Sean Supple, pitch shade/lighting referral partnership
(650) 380-9352·Sean Supple, Founder·sean@supplehomesinc.com
"Sean, I specialize in motorized shades and Lutron lighting for the high-end homes you build. I'd love to buy you coffee and be a resource for clients who want that finishing layer." M–F 7:30–5:30.
Call Allwood Construction — ask for Matt Gomez, pitch shade/lighting referral
(650) 366-9521·Matt Gomez, Owner·info@AllwoodConstruction.com
Ask for Matt specifically — reviews repeatedly name him by name as the relationship. "Matt, I specialize in motorized shades and Lutron lighting for high-end Peninsula homes. Do you have clients who ask about that after a project?"
Call Bay Builders & Remodeling — Menlo Park GC, 5-star, pitch shade/lighting referral
(408) 216-7516·Aviv or Gilad (leads)
Reviews name Aviv and Gilad as the team leads. "I specialize in the shade and lighting layer — motorized, Lutron, clean retrofit. Do you ever have clients who want that after a remodel?" Number (408) 216-7516 is via BuildZoom — confirm on baybuilders.com.
Call Ritz Builders — architect-led luxury design-build, Peninsula + South Bay estates
find number on ritzbuilders.com·Owner / Principal
Architect-led design-build — luxury custom homes, teardown-rebuilds, whole-home remodels across the Peninsula (Atherton, Palo Alto, Menlo Park, Los Altos) + South Bay, with an in-house design center. Estate-scale client profile is a strong fit even without an advertised signal. "I do the motorized-shade and Lutron lighting layer on high-end builds — I'd love to be a resource for your clients." Cupertino-based; find number on ritzbuilders.com.
Call NorCal Remodeling Group (Bath Planet NorCal) — broad coastal coverage incl. Moss Beach / Half Moon Bay
888-206-5934·Steven Molof, Owner / Elysia Kushins·⚠ bath-remodel franchise — no Lutron/shade signal
Re-research flag: this is Bath Planet NorCal — a bathroom-remodel franchise + outdoor pavers, NOT a smart-home GC. The real hook is coverage: Moss Beach, Montara, El Granada, Half Moon Bay, Pacifica — your coastal backyard. "I handle the motorized-shade and Lutron lighting layer on the coast — do your remodel clients ever ask about that?" Ask for Steven Molof or Elysia Kushins.
Architects
Call TOPOS Architects — ask for principal, pitch shade/lighting spec partnership
(650) 327-7573·Peter Baltay, Principal AIA·peter@toposarchitects.com💡 Has dedicated smart home / lighting control team member (Andy Martin)
Ask for Peter Baltay. "I work with residential architects on motorized shades and Lutron lighting — I noticed you have someone on your team focused on smart home solutions, which is exactly what I do. I'd love to understand how you spec those systems." 654 Gilman St, Palo Alto. M–F 9–6.
Call Pacific Peninsula Architecture — pitch shade/lighting integration on estate projects
(650) 323-7900·Principal Architect·info@pacificpeninsula.com
"I work with residential architects on motorized shades and Lutron lighting — estate properties are a great fit. I'd love to understand how you spec those systems in your projects." Estate + Monterey Coast focus. 718 Oak Grove Ave, Menlo Park.
Call TRG Architecture + Interior Design — pitch shade/lighting spec partnership
find number before calling·Randy Grange, AIA / Leslie Lamarre, CKD
"You do both architecture and interior design — which means you're specifying shades and lighting from two angles. I'd love to learn how you approach those systems and see if there's a fit." Find number via Houzz or their site.
Call KNR Design Studio (Palo Alto) — architect firm, pitch shade/lighting spec partnership
(650) 308-8745·Kendra Rosenberg, Principal·contact@knrds.com
"I work with residential architects on motorized shades and Lutron lighting — you've been featured in AD and Elle Decor, which tells me your clients have both taste and budget. I'd love to understand how you spec those systems." ⚠ Verify open before calling — Yelp lists KNR as closed, but their site and a Jan/Feb 2026 Architectural Digest feature indicate they are active. Ask for Kendra Rosenberg.
Call CKA Architects — boutique 100% residential, Menlo Park/Atherton/Woodside, pitch shade/lighting spec
(650) 233-0342·Chris Kummerer, Founding Partner
Ask for Chris Kummerer — founding partner, boutique so he answers. 100% residential, Mediterranean estates to Craftsman homes in your exact market. "I work with residential architects on motorized shades and Lutron lighting — I'd love to understand how you spec those systems." 2089 Avy Ave, Menlo Park.
Electricians
Call De Meo Electric (Half Moon Bay — local!) — 20+ yrs, installs Lutron lighting controls
Half Moon Bay · 412 Saint Joseph Ave💡 Installs Lutron lighting controls
Local HMB electrician, 20+ years residential/commercial — panel/service upgrades, rewires, EV, and Lutron lighting-control installs (named among the top electricians in San Mateo County on Expertise.com). Right in your backyard, so an in-person intro is easy. "I'm local in HMB doing Lutron shade + lighting-control integration — you do the electrical and lighting, I'd love to be your hand-off for whole-home Lutron and motorized shades." Confirm the current number before calling.
Call Eminent Electrical — San Mateo electrician doing lighting + A/V, ideal Lutron referral
(650) 245-8879·Alex Tong, Owner💡 Lighting design + A/V; installs Lutron switches
Ask for Alex Tong. San Mateo electrician (est. 2004, 4.9★ / 188 reviews) doing wiring, lighting design/install, low-voltage, and A/V home theater — reviews mention Lutron switch installs, but they're not a Lutron systems specialist. Perfect referral: "You do the electrical and lighting — I handle the Lutron shade and lighting-control layer. Any clients asking for motorized shades or whole-home control you'd rather hand off?"
Call YKCA Electric (San Carlos) — premium in-house electricians, serve HMB → whole Peninsula
ykca.com·San Carlos⚡ In-house licensed, 25+ yr avg, high-end residential
San Carlos firm using only in-house licensed electricians (no subs), 25+ years average experience, serving 35+ Bay Area communities including Half Moon Bay and the full Peninsula. Premium, quality-first. Lutron/lighting-control appetite isn't advertised — confirm on the call. "You run high-end residential electrical across the Peninsula — I do the Lutron lighting-control and motorized-shade layer. Do you ever get asked for whole-home control you'd rather hand to a specialist?" Reach via ykca.com.
Overflow & peer dealers
Call Evergreen Home Systems — Lutron authorized dealer, explore referral/sub relationship
(408) 691-9386·Larry, Owner / Sales·Mountain View, CA💡 Lutron HomeWorks + RadioRA + Ketra dealer
Ask for Larry. Mountain View Lutron authorized dealer (HomeWorks, RadioRA, Ketra) — home automation, lighting control, motorized shades, deep Peninsula coverage (Atherton, Woodside, Menlo Park). "I do retrofit Lutron shade + lighting on the Peninsula — ever have smaller-scope jobs or Peninsula clients you'd refer or sub out?"
Call Screen Solutions — explore referral partnership for Lutron shade projects
(408) 374-8156·Owner / Sales·425 Salmar Ave, Campbell
"I do retrofit shade and lighting installs on the Peninsula — do you ever have jobs that are smaller scope or clients outside your core area?" Find number on screensolutions.biz before calling.
Call Audiovisions (San Rafael) — explore referral relationship for smaller-scope Peninsula work
(415) 459-7900·Residential Sales
"I do retrofit shade and lighting installs on the Peninsula — do you ever have clients with smaller scope or jobs outside your core area that you'd refer out?"