Light. Shade. Simplicity.
Business Development
Progress Report
Week ending Oct 16 2026 · No. 14
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Weekly funnel

MetricOct 16ΔOct 9Oct 2Sep 25Sep 18Sep 11
Effort
Dials1▲105074
reached decision-maker1▲103033
reached gatekeeper0—00000
voicemail — left message0—00011
voicemail none / no answer0—02030
Emails0▼112085
Texts0▼110035
Inbound responses0▼220035
Stage
New records0▼110034
DM connects0—00014
Meetings booked1▲100000
Meetings held0▼110000
Opportunities0—00001
Proposals sent0—00000
Closed Won0—00000
Closed Lost0—00000
Read firstWhat to know — week ending Oct 16
Quiet on partners, but the live deals moved. The Sharma opportunity was qualified in a direct call with the homeowner, Nikhil Sharma (+ Matt, Tue Oct 13) — whole-house scope defined, Zoom walk-through targeted ~Oct 27. Viking / Justin Wagner booked a meeting for Thu Oct 22. And you put 6 hours into the SF Somfy deploy. Partner outreach itself was a single call; snapshot holds at 48.
  • Sharma qualified (Oct 13 call). Nikhil wants the whole house controllable — lighting, Cat6 to every room, perimeter cameras + doorbell (no interior), shade pre-wire for future-proofing, speakers wired now. Open issue: existing boxes without neutrals (identify which; may need a site visit). Next: plans from Penny → budgetary numbers with Matt (~2 wks) → Zoom with Nikhil. In the Opportunities section below.
  • Viking → Meeting Booked. Justin Wagner confirmed Thu Oct 22; you updated the record. The week's one partner dial, and it landed a meeting.
  • Off-CRM — SF Somfy, 6 hrs (Tue Oct 14). Moved the system out of the closet onto an extension cord (mostly working mid-afternoon); back in the closet Matt tuned the antennae and more shades responded. Next: evaluate the Bond Bridge Pro to replace the URTSI.
Live deals from your Opportunities tableOpportunities & live jobs
Closed: Won
SF Somfy (via Matt Evilsizer) — your first closed deal; deploy ongoing. Oct 14 (6 hrs): relocated the system out of the closet to test RF, Matt tuned the antennae and more shades responded. Next: evaluate the Bond Bridge Pro as a URTSI replacement; keep logging hours.
1
Qualified
Nikhil Sharma — Sharma Residence, Redwood City (via Penny Chin). Qualified on the Oct 13 call: whole-house lighting, Cat6 to every room, perimeter cameras + doorbell, shade pre-wire, speakers. Next: plans from Penny → budgetary numbers with Matt (~2 wks) → Zoom ~Oct 27. Resolve the no-neutral boxes.
1
Proposal
Elly (via Matt) — revised proposal to send.
1
Identified
Jeri Dansky (Nextdoor) · Lydia Trumbower (Sonoma — RadioRA2 help; she'll re-engage in ~2 months).
2

Live opportunities and jobs from your Opportunities table — separate from the partner funnel above, which stays focused on building the trade network.

Act on these — exported to calendarFocus — week of Oct 20
  • 01  ⚠ Drive Sharma toward numbers. Get the full plan set from Penny, run the budgetary-numbers + schematics session with Matt (~2 wks), and hold the Zoom with Nikhil (~Oct 27). Resolve the no-neutral boxes (which ones; site visit?).
  • 02  SF Somfy — evaluate the Bond Bridge Pro as a URTSI replacement, continue the RF fixes, and keep logging hours.
  • 03  Viking meeting — Thu Oct 22 (confirmed with Justin Wagner); hold it.
  • 04  Custom Homes — lock the beer with Steve Peterson at Alice's; keep the De Meo referrals (Dave Greene, Michael Hall) and Janakes moving.
  • 05  Rick Nguy — recorder notes + another lunch; and confirm the Deyvis / Rock Oct 8 outcome (still no note logged).
Open any week for its rosterThe weeks, in detail
Week ending Oct 16Quiet partner week (1 dial → a booked meeting); Sharma qualified; 6 hrs on the Somfy deploy
Viking — Justin Wagner
Meeting booked
BookedTalked Oct 12 and confirmed a meeting for Thu Oct 22. Record moved to Meeting Booked. The week's one partner dial, and it booked a meeting.
Elements — Nikhil Sharma
Opportunity · qualified
QualifiedDirect call with the homeowner Nikhil Sharma (+ Matt, Tue Oct 13) — whole-house scope defined. Tracked in the Opportunities section; next is budgetary numbers with Matt → Zoom ~Oct 27.
The Ledgerevery action, counted — reconciles to the funnel
Every counted action is listed by name under its funnel category; the totals match the table above. Live-deal activity (Sharma, Somfy) is in the Opportunities section; off-CRM work is listed at the bottom, outside the counts.
Effort
Dials1
reached decision-maker1Justin Wagner (Viking)
reached gatekeeper0—
voicemail — left message0—
voicemail none / no answer0—
Emails0—
Texts0—
Inbound responses0—
Stage
New records0—
DM connects0—
Meetings booked1Justin Wagner (Viking) — Thu Oct 22
Meetings held0—
Opportunities / Proposals0Sharma qualifying call is live-deal activity — see the Opportunities section
Closed Won / Lost0—
Off-CRM this week (not counted in the funnel)
  • SF Somfy on-site deploy (Tue Oct 14, 6 hrs at 37 SF) — relocated the system out of the closet onto an extension cord to test RF (mostly working mid-afternoon); back in the closet, Matt tuned the antennae and more shades responded. Next: evaluate the Bond Bridge Pro to replace the URTSI.
Week ending Oct 9Quiet partner week — Rick Nguy (RA3-training lunch) to Meeting Held; first Opportunity closed Won (SF Somfy)
New record Rick Nguy (network/low-voltage pro from the RA3 training) → Meeting Held via an Oct 7 lunch. Inbound from Andy/Shade Service + Tyler/TEC (Bond Bridge Pro tip). SF Somfy closed Won — the first deal; added the Opportunities section. Charmaine Liu (2nd Penny referral) backfilled from a Sep 23 call. (Full Ledger archived in the weekly log.)
Week ending Oct 2Back from the trip — a round of follow-up calls (5 dials, 2 emails); off-CRM RA3 training + Somfy prep
One active day of follow-up calls re-engaging warm threads — 3 DMs reached (Justin Wagner/Viking, Garrett Barnes/LUXE, Steve Peterson/Custom Homes) + De Meo referral emails. No stage changes. Off-CRM: RA3 Advanced training (9/30) + SF Somfy deploy prep (10/2). (Full Ledger archived in the weekly log.)
Week ending Sep 25Zero week — short week, annual surf trip; off-CRM Home Assistant build
A deliberate zero — short week away for the annual surf trip, with the earlier days heads-down on the Home Assistant build. No partner outreach logged; pipeline unchanged at 47. (Full Ledger archived in the weekly log.)
Week ending Sep 18Sharma priced ($8–10k, 3 options); De Meo referral engine lands Jessie Brady; heavy follow-up sweep
Sharma worked into three budgetary options ($8–10k) over two calls with Penny + Matt — Styles packages next, then a proposal. De Meo's referral engine produced 3 new records: Jessie Brady/Amplified Lifestyles (DM Connected — standout ~25-yr Lutron pro), plus Dave Greene + Michael Hall (Attempted). Garrett/LUXE validated the cookie-cutter Home Assistant box idea. Rock/Deyvis set Oct 8. Heavy follow-up sweep. (Full Ledger archived in the weekly log.)
Week ending Sep 11First Opportunity (Penny / Sharma); 4 new records from CEDIA; referral network active
The pipeline's first Opportunity — Elements / Penny Chin → the Sharma Residence (marked-up plan + narrative delivered, RA3 budget model started). 4 new CEDIA/cold-call records (FORMA, LUXE AV, Viking, TEC) → DM Connected. Referrals: Kevin/Morgan Glass → HMB skylight, Mike/De Meo → 3 contacts. Dashboard note auto-date fix shipped.

July 2026 — month totals (Issues 01–03)

MetricJuly
Effort
Dials22
reached decision-maker10
reached gatekeeper2
voicemail — left message4
voicemail none / no answer6
Emails6
Texts6
Inbound responses2
Stage
New records9
DM connects8
Meetings booked0
Meetings held1
Month in reviewJuly — the first full month

The month in one line: the top of the funnel worked and the middle didn't — 8 decision-maker conversations, 0 meetings booked, 1 held. August broke the booking cliff and surfaced the Penny job; September opened at CEDIA and closed the loop — that job became the pipeline's first Opportunity (Sharma Residence).

Mirrors your Airtable Status fieldPipeline snapshot — end of Oct 16
Opportunity
Elements / Penny Chin — Sharma Residence, Redwood City. Three budgetary options ($8–10k) built with Matt; "Styles" packages next, then a proposal.
1
Proposal sent
Janakes Electric — out since Jul 9; review still unscheduled (voicemail box down, retried by email).
1
Meeting held
Visual Comfort/Linda Wampler · Morgan Glass · Bryan & Patricia Bodas · 54 Electric/John Pfeiffer · Shade Service/Andy · ALR/Ray McDonald · Matt Evilsizer · Rick Nguy.
8
Meeting booked
Rock/Deyvis (Oct 8 site visit) · Viking/Justin Wagner (meeting Thu Oct 22).
2
DM connected
Primework, Hector, De Meo, Rudolph's, Custom Homes, Christina Pahl, Eminent, David Blackman, Lumen, Cranston, Mark Brand, Peninsula Construction, Blome, Front Street, FORMA, LUXE AV, TEC Communications, Jessie Brady/Amplified Lifestyles.
18
Attempted
No DM yet: Regent5, Maxwell, Niche, Kanika, NicoleHollis, TOPOS, Clarum, Kelly Hohla, Rebarts, Supple, Zaharias, Quinn, Geoship, Blinds & Designs, Peninsula Modern, Dave Greene, Michael Hall.
17
Not started
Alicia Vargas (referral from Nadine; f/u mid-Oct).
1

48 records in the funnel (Matt Evilsizer and ALR counted like every other partner; only the blank IHC self-record excluded). Viking/Justin Wagner moved DM Connected → Meeting Booked this week (meeting Thu Oct 22). Live deals appear in the Opportunities section on the weekly tab.