Execution Dashboard
⚑ Close a shade or lighting job
Follow-ups
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North Star Goal
Sign one paying client for motorized shades or lighting control
Prospects · sorted by type
Partner Blitz
Call every warm and cold industry contact. Get in the room. Get the referral.
Milestone
20 meetings booked
Interior Designers
Contact Mansfield & O'Neil — luxury designer, co-credited with John Lum
(415) 439-0829·info@mansfieldoneil.com·Tiffany Mansfield & Lisa O'Neil, Principals
Portfolio-mined via John Lum (Larkspur project). "I do Lutron shades + lighting control for high-end homes — I noticed your work with John Lum Architecture and wanted to introduce myself as a resource on your projects."
Contact Cate Grosch Studio — Bay Area interior designer (via Supple)
Cate Grosch, Principal/Owner — via categrosch.com
Portfolio-mined via Supple Homes (Menlo Modern) — the "Interiors" credit; Supple is in your pipeline. Warm opener: "I saw your work with Supple Homes on the Menlo project."
Contact Fiorella Design (Menlo Park) — boutique, new construction + full renovations
fiorelladesign.com·Studio — see site
"I do Lutron motorized shades + lighting control for Peninsula homes. You handle full renovations and new construction from inception — I'd love to be your shading and lighting-control resource on those projects."
Contact Sullivan Design Studio (Menlo Park) — award-winning Peninsula luxury residences
sullivandesignstudio.com·Linda Sullivan, Founder (verify direct)
"I do Lutron motorized shades + lighting control for high-end Peninsula homes — I'd love to be your shading and lighting-control resource on your Menlo Park projects." Confirm Linda Sullivan's direct line first.
General Contractors
Contact Peninsula Custom Homes — Woodside/Peninsula estate builder
(650) 574-0241·info@pchi.com·Main office (principal not published — ask on call)
Portfolio-mined via Niche Interiors (Woodside Estate). Peninsula estate builder; warm opener through the shared Niche project. The kind of GC whose jobs carry whole-home shade + lighting-control budgets.
Contact FORMA — GC on the Niche Hillsborough estate (AD-featured)
(415) 322-8702·contact@formagc.com·Jim Mika, Dir. of Operations
Portfolio-mined via Niche Interiors (Hillsborough, Architectural Digest). Warm opener through the shared Niche estate; high-end Peninsula builds.
Contact Dijeau Poage — GC on the Niche Atherton renovation
James Dijeau & Andy Poage, Founders
Portfolio-mined via Niche Interiors (Atherton Residence). Warm opener through the shared Niche project; Peninsula whole-home renovations.
Contact Art of Construction (South SF) — GC on the Zaharias / John Lum Menlo Park house
artofconstructioninc.com·Office — see site
Same Zaharias backdoor: they built the Menlo Park Modern House with John Lum + Stephanie Zaharias. "I saw your work on that house and wanted to be your Lutron shade/lighting resource on Peninsula builds." If it warms, ask for the intro to Stephanie. (Paul Dyer Photography shot several of these — another connector.)
Contact Dowbuilt — high-end builder, GC on the NicoleHollis estate
SF office (Presidio) — via dowbuilt.com/contact
Portfolio-mined via NicoleHollis. "I do Lutron shades + lighting control on the Peninsula/Bay Area — I'd love to be your shading and lighting-control resource on your builds."
Call Allwood Construction — ask for Matt Gomez, pitch shade/lighting referral
(650) 366-9521·Matt Gomez, Owner·info@AllwoodConstruction.com
Ask for Matt specifically — reviews repeatedly name him by name as the relationship. "Matt, I specialize in motorized shades and Lutron lighting for high-end Peninsula homes. Do you have clients who ask about that after a project?"
Call Bay Builders & Remodeling — Menlo Park GC, 5-star, pitch shade/lighting referral
(408) 216-7516·Aviv or Gilad (leads)
Reviews name Aviv and Gilad as the team leads. "I specialize in the shade and lighting layer — motorized, Lutron, clean retrofit. Do you ever have clients who want that after a remodel?" Number (408) 216-7516 is via BuildZoom — confirm on baybuilders.com.
Call Ritz Builders — architect-led luxury design-build, Peninsula + South Bay estates
find number on ritzbuilders.com·Owner / Principal
Architect-led design-build — luxury custom homes, teardown-rebuilds, whole-home remodels across the Peninsula (Atherton, Palo Alto, Menlo Park, Los Altos) + South Bay, with an in-house design center. Estate-scale client profile is a strong fit even without an advertised signal. "I do the motorized-shade and Lutron lighting layer on high-end builds — I'd love to be a resource for your clients." Cupertino-based; find number on ritzbuilders.com.
Call NorCal Remodeling Group (Bath Planet NorCal) — broad coastal coverage incl. Moss Beach / Half Moon Bay
888-206-5934·Steven Molof, Owner / Elysia Kushins·⚠ bath-remodel franchise — no Lutron/shade signal
Re-research flag: this is Bath Planet NorCal — a bathroom-remodel franchise + outdoor pavers, NOT a smart-home GC. The real hook is coverage: Moss Beach, Montara, El Granada, Half Moon Bay, Pacifica — your coastal backyard. "I handle the motorized-shade and Lutron lighting layer on the coast — do your remodel clients ever ask about that?" Ask for Steven Molof or Elysia Kushins.
Architects
Contact Andrew Mann Architecture — Woodside/Peninsula estate architect
Portfolio-mined via Niche Interiors (Woodside Estate). Niche is already in your pipeline, so it is a warm opener: "I noticed your work with Niche on the Woodside estate — I do Lutron shades + lighting control and would love to be a resource on your Peninsula projects."
Call John Lum Architecture (SF) — co-credited with Zaharias Design on Menlo Park homes
(415) 558-9550·John Lum, Principal
Zaharias backdoor: John Lum designed the Menlo Park Modern House / Courtyard Residence with Stephanie Zaharias. "I do motorized shades + Lutron lighting on the Peninsula — I noticed your work with Stephanie Zaharias and wanted to introduce myself as a resource on your projects." If it lands, angle for the intro to Stephanie.
Contact Ari Gessler Architects — Atherton/Peninsula renovations
(415) 873-9300·info@arielgessler.com·Ari Gessler, Principal
Portfolio-mined via Niche Interiors (Atherton Residence). Warm opener through the shared Niche project. Peninsula whole-home renovations — strong shade + lighting-control fit.
Contact Olson Kundig — marquee firm, co-credited with NicoleHollis
(206) 624-5670·Jim Olson / Tom Kundig, Principals
Portfolio-mined via NicoleHollis (18,000 sf estate). "I do Lutron shades + lighting control for estate-scale homes — the layer that disappears into the architecture. I'd love to be a resource on your Bay Area projects."
Contact Jim Stoecker Architects — Peninsula custom homes
(650) 799-6050·Jim Stoecker, Principal
Portfolio-mined via Supple Homes (Menlo Modern). Supple is already in your pipeline — open on the shared build. Peninsula new-construction = whole-home Lutron opportunity.
Contact William Duff Architects (WDA) — established SF firm
(415) 371-0900·Jim Westover, Principal (Residential)
Portfolio-mined via Niche Interiors (Modern Victorian). Well-known SF architecture firm; warm opener through the shared Niche remodel.
Contact Zak Johnson Architects — Peninsula custom homes
(650) 329-9767·karen@zakjohnson.com·Karen Zak & Kelly Johnson, Principals
Portfolio-mined via Supple Homes (Menlo Transitional). Warm opener through the shared Supple build. Peninsula custom/transitional homes.
Contact Mak Studio — modern Peninsula architect (Hillsborough estate)
(415) 305-8419·michael@makstudio.net·Michael Kao, Principal
Portfolio-mined via Niche Interiors (Hillsborough, 8,000 sf, in Architectural Digest). Warm opener through the shared Niche estate; estate-scale = real Lutron budget.
Call Pacific Peninsula Architecture — pitch shade/lighting integration on estate projects
(650) 323-7900·Principal Architect·info@pacificpeninsula.com
"I work with residential architects on motorized shades and Lutron lighting — estate properties are a great fit. I'd love to understand how you spec those systems in your projects." Estate + Monterey Coast focus. 718 Oak Grove Ave, Menlo Park.
Call TRG Architecture + Interior Design — pitch shade/lighting spec partnership
find number before calling·Randy Grange, AIA / Leslie Lamarre, CKD
"You do both architecture and interior design — which means you're specifying shades and lighting from two angles. I'd love to learn how you approach those systems and see if there's a fit." Find number via Houzz or their site.
Call KNR Design Studio (Palo Alto) — architect firm, pitch shade/lighting spec partnership
(650) 308-8745·Kendra Rosenberg, Principal·contact@knrds.com
"I work with residential architects on motorized shades and Lutron lighting — you've been featured in AD and Elle Decor, which tells me your clients have both taste and budget. I'd love to understand how you spec those systems." ⚠ Verify open before calling — Yelp lists KNR as closed, but their site and a Jan/Feb 2026 Architectural Digest feature indicate they are active. Ask for Kendra Rosenberg.
Call CKA Architects — boutique 100% residential, Menlo Park/Atherton/Woodside, pitch shade/lighting spec
(650) 233-0342·contact@cka-architects.com·Chris Kummerer, Principal
Ask for Chris Kummerer — founding partner, boutique so he answers. 100% residential, Mediterranean estates to Craftsman homes in your exact market. "I work with residential architects on motorized shades and Lutron lighting — I'd love to understand how you spec those systems." 2089 Avy Ave, Menlo Park.
Electricians
Call Sonoma Sun Electric — certified Lutron installer, San Mateo County + North Bay estates
sonomasunelectric.com·Owner — see site
"I do Lutron shades + lighting control on the Peninsula. You're certified Lutron installers working Wine Country estates — I'd love to find the overlap: overflow, collaboration, or the Sonoma work I'm already looking at."
Call YKCA Electric (San Carlos) — premium in-house electricians, serve HMB → whole Peninsula
ykca.com·San Carlos⚡ In-house licensed, 25+ yr avg, high-end residential
San Carlos firm using only in-house licensed electricians (no subs), 25+ years average experience, serving 35+ Bay Area communities including Half Moon Bay and the full Peninsula. Premium, quality-first. Lutron/lighting-control appetite isn't advertised — confirm on the call. "You run high-end residential electrical across the Peninsula — I do the Lutron lighting-control and motorized-shade layer. Do you ever get asked for whole-home control you'd rather hand to a specialist?" Reach via ykca.com.
Call Five or Free Electrical (San Mateo) — licensed electricians installing Lutron lighting controls
San Mateo · Peninsula service area💡 Installs Lutron Caséta lighting controls
San Mateo electrical + home-services company; licensed electricians who install Lutron Caséta smart dimmers/switches, recessed and landscape lighting, and program scenes. Mid-market (Caséta-level) rather than HomeWorks — so a discovery call to gauge whether they do (or want to hand off) higher-end whole-home Lutron and motorized shades. "I do the Lutron shade + lighting-control layer on the Peninsula — happy to be your hand-off for anything above Caséta." Confirm the direct number before calling.
Landscape architects
Contact Andrea Cochran — renowned SF landscape architect (NicoleHollis estate)
(415) 503-0060·Andrea Cochran, Founder (FASLA)
Portfolio-mined via NicoleHollis. "I do Lutron landscape + outdoor lighting control — the layer that brings gardens and hardscape alive at night, tuned to the seasons. I'd love to be your lighting-control resource on estate work."
Contact Arterra — SF landscape (co-credited with NicoleHollis + John Lum)
(415) 861-3100·info@arterrasf.com·Kate Stickley, Founding Partner
Portfolio-mined via NicoleHollis (Sausalito, w/ John Lum). "I do Lutron landscape + outdoor lighting control — I'd love to be your lighting resource on your garden and estate projects."
Contact Lucas + Lucas — Sonoma/Wine Country landscape (NicoleHollis Alexander Valley)
Mike & Jennifer Lucas, Principals — via lucas-lucas.com
Portfolio-mined via NicoleHollis. Wine Country footprint overlaps Rock/Deyvis's Sonoma job. "I do Lutron landscape + outdoor lighting control for estates — I'd love to connect on your Wine Country projects."
Overflow & peer dealers
Call Evergreen Home Systems — Lutron authorized dealer, explore referral/sub relationship
(408) 691-9386·Larry, Owner / Sales·Mountain View, CA💡 Lutron HomeWorks + RadioRA + Ketra dealer
Ask for Larry. Mountain View Lutron authorized dealer (HomeWorks, RadioRA, Ketra) — home automation, lighting control, motorized shades, deep Peninsula coverage (Atherton, Woodside, Menlo Park). "I do retrofit Lutron shade + lighting on the Peninsula — ever have smaller-scope jobs or Peninsula clients you'd refer or sub out?"
Call Screen Solutions — explore referral partnership for Lutron shade projects
(408) 374-8156·Owner / Sales·425 Salmar Ave, Campbell
"I do retrofit shade and lighting installs on the Peninsula — do you ever have jobs that are smaller scope or clients outside your core area?" Find number on screensolutions.biz before calling.
Call Audiovisions (San Rafael) — explore referral relationship for smaller-scope Peninsula work
(415) 459-7900·Residential Sales
"I do retrofit shade and lighting installs on the Peninsula — do you ever have clients with smaller scope or jobs outside your core area that you'd refer out?"